With more than $10 billion spent on Black Friday in 2021 in the US alone, Black Friday is a golden opportunity for business owners.

As Black Friday and Cyber Monday come around, merchants try to get ready to make the best out of this once-in-a-year opportunity to drive new traffic, attract more customers, and raise profits. Stores, no matter if they are brick-and-mortar or online, advertise their BFCM deals. Og kunderne leder efter de bedste muligheder for at købe, hvad de skal bruge for at starte det nye år.

So the competition is tough and you need to be ready for it weeks ahead. Hvordan skal du ellers skille dig ud blandt alle dine konkurrenter?

Men bare rolig. Even though it sounds intimidating, standing out in a crowded sales environment is easier than you think.

As a Shopify merchant, you may wonder how does Shopify Black Friday work? Er der nogle tips eller tricks, du kan bruge til at få mest muligt ud af Shopify BFCM?

Svaret er JA! Here are 10 Black Friday marketing strategies to try for your Shopify store this year.

What is Shopify Black Friday and Cyber Monday?

In the U.S, Black Friday falls on the Friday following Thanksgiving. This is an annual shopping holiday during which retailers offer steep discounts for the start of the holiday season.

A Cyber Monday is an online shopping event held on the Monday following Thanksgiving in the U.S. Online retailers usually offer special promotions, discounts, and sales on this day in the same way brick-and-mortar stores do on Black Friday.

In recent years, the distinction between Black Friday and Cyber Monday has become blurred as the two days have evolved into a combination of in-store and online shopping experiences. With many retailers now running multiple-day online Black Friday sales, consumers can take advantage of exclusive deals more than ever before.

Derfor er BFCM særlig vigtig for e-handelsvirksomheder. Due to the extended weekend sales, the risks are higher, but customers are also looking online for discounts more than ever before, which provides more potential opportunities. So if you’re planning to hold a BFCM sale, you must be prepared.

Shopify-handlere er ikke en undtagelse fra denne tradition. On Black Friday and Cyber Monday, Shopify stores also participate in the shopping season and offer special deals and discounts to their customers.

Hvis du også er en Shopify-købmand, der prøver at blive klar til det store salg, er det her hvordan.

10 Black Friday-marketingstrategier til Shopify BFCM 2024

**1. Vent ikke til sidste øjeblik med at begynde at forberede **

The sooner you start, the better prepared you will be. Det bedste tidspunkt at begynde at planlægge for Black Friday er i juli eller august. But if you have not started yet, the best time is right now!

You want to have enough time to think about your marketing strategies and Black Friday campaign ideas and plan enough inventory for the shopping holiday.

Decide if you want to sell new products or promote the existing ones and start brainstorming ideas about how to do it the best way possible.

2. Markedsfør dit salg på sociale medier

Dine sociale mediekonti rummer så meget magt. I dag får folk deres information fra sociale medier. So if you want them to get informed about your Black Friday and Cyber Monday deals, promote them on your socials. Hvordan?

A business can drive traffic to its store on Black Friday by sharing previews of exclusive deals, countdown timers, and other engaging content. Brug af sociale medier til at komme i kontakt med kunder og besvare deres Black Friday-spørgsmål er en anden god måde at opretholde kunderelationer på.

Instagram og TikTok er sandsynligvis de mest populære platforme for BFCM-onlineshoppere. Så du vil måske være mere aktiv på disse platforme.

3. Arranger Black Friday sociale mediekonkurrencerYou can ask your customers to involve actively on your Shopify store’s black Friday sales. By organizing social media contests you can gain valuable social proof, brand loyalty, and free promotion.

For example, If you want to promote the Black Friday campaign on social media, you might ask your followers to create a tagline. Bortset fra det, vil du måske spørge dem om shoppingsæsonen eller bede dem om at videredele dit kampagneindlæg og belønne vinderne med nogle unikke rabatter, gavekort eller freebies.

Hvis du kan tænke og komme med en ny kreativ idé til den slags black Friday-kampagner, kan du være heldig at blive viral og få så mange salg.

4. Skab frygt for at gå glip af noget (FOMO)

For at få kundernes opmærksomhed skal du skabe spænding omkring dine tilbud, rabatter og produkter. Til det formål skal du skrive en kopi, der får dine kunder til at tro, at de går glip af noget værdifuldt og populært og til så meget mindre end den faktiske pris.

Rather than allowing customers to wait, you can persuade them to act right now. Du kan motivere dine kunder til at drage fordel af Black Friday-tilbud ved at tilbyde en tidsbegrænset rabat eller eksklusiv adgang til udsalgsvarer.

5. Send Email alerts when the discounted out-of-stock product is restocked

Når du anvender Black Fridays spændende rabatter på dine produkter, bliver de udsolgt hurtigere end nogensinde. Især de produkter, der allerede har været populære hos dine kunder. Så der er en stor chance for, at de er udsolgt på dit Black Friday-udsalg. This will cause a lot of disappointment for your customers. Men hvis du har planen om at genopbygge produktet inden for et par dage, så lad dine kunder vide det ved at tilføje en “Giv mig besked”-knap til disse produkter. Så når produktet er genopbygget, kan du sende Tilbage på lager e-mail-advarsler til dem, der venter på produktet.

6. Opsæt e-mail-marketingkampagner

Your customers would love to receive discounts and deals in their inboxes. Hvorfor ville de ikke? Med $36 for hver brugt dollar har e-mail et højere investeringsafkast end nogen anden kanal. So take advantage of this opportunity and set up an Email marketing campaign with offers for subscribers a few weeks before Black Friday.

7. Giv langsigtede kunder eksklusive tilbud

Some of the customers who come to your store for your Black Friday sales are those who have been loyal to your brand for a long time. Black Friday is a good opportunity to show that you appreciate these customers and their loyalty. A marketing tactic that builds customer loyalty and drives repeat business is offering exclusive deals and discounts to these customers. After all, Black Friday is not just about one day or week, it’s also about building long-term relationships with customers.

8. Gør dit Shopify-websted mere interaktivt med en chatbot

Med flere kunder kommer flere problemer! Det hele er sjovt og sjovt, indtil kunder står over for et problem på dit websted. Så du skal være klar til at støtte dem. Instead of making customers confused about FAQs, you can put a chat robot that can answer your customers’ questions as soon as possible. To automate tasks, Shopify chatbots can pull data from your store. Communicating with customers, checking inventories, completing returns, and promoting sales are some of these tasks.

9. Efter Black Friday, følg op med kunder

Having a high level of sales on Black Friday is great. Kunder vokser dog i værdi over tid. So it is important to turn one-time buyers into loyal, lifelong customers. Send a quick thank-you email, a customer service survey, or ask for feedback on their experience to follow up after Black Friday. This will make customers feel so much better about your brand which can pay off in the future.

10. Send freebies med ordrerne

Folk elsker at modtage gratis overraskelser. So when you want to ship those Black Friday orders, consider putting some small free gifts for your customers. That way your customers feel rewarded and feel that they can trust your brand.Uanset hvor lille den gratis gave er, så sørg for, at det er noget, dine kunder ønsker og vil finde nyttigt.