See the optimal discount to offer customers on preorder products
Notify Me! — Preorder Discount Advisor
1. What's your profit margin?
LowMediumHigh
2. How much do customers already like or want this product (before any discount)?
LowModerateHigh
3. Do customers buy early when there's a discount?
NoSometimesYes
4. How unique is your product?
CommonSomewhatUnique
Frequently asked questions
What is a preorder discount calculator?
It models how a discount on preorders might affect demand and margin so you can test “what if” scenarios before you commit to a campaign.
Should I always discount preorders?
Not necessarily. Use the calculator to see if a discount pays for itself through volume or if another incentive (early access, bundles) is smarter.
Does this work with Shopify preorder apps?
The tool is for planning. To sell preorders on your storefront, you need a Shopify app or setup that supports presales — for example Notify Me!™ Preorder features.
What metrics should I watch after launch?
Track preorder conversion, cancellation rate, and how often preorders convert to repeat purchases when items ship.