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Different industries have different customer urgency and reminder tolerance.
Higher demand means customers are more willing to wait and accept reminders.
Percentage of customers who unsubscribe. High opt-out means reminders should be reduced.
Percentage of customers who open your notifications. High engagement supports more reminders.
Percentage of people who purchase after alerts. Low conversions discourage multiple reminders.
Frequently asked questions
What is a reminder notification optimizer?
It helps you set how many nudges to send per channel (email, SMS, push, WhatsApp) when you run a back-in-stock or preorder campaign — so you recover more orders without feeling spammy.
How many back-in-stock reminders should I send?
The right number depends on your audience, channel, and product. This tool uses your inputs to suggest a balanced sequence instead of a one-size-fits-all default.
Does the optimizer work for SMS and email?
Yes. You can compare guidance across channels so email and SMS stay complementary, not identical duplicates.
Is this the same as Notify Me! in the Shopify app?
The optimizer is a free planning tool on the website. Notify Me!™ in Shopify sends the actual automated notifications when you connect your store.
