Shopify Pre-Order Mastery: 10 Expert Tips to Increase Sales

shopify pre-order

What is a Shopify Pre-Order?

A pre-order is a transaction where customers can purchase products before they are officially released or restocked. Businesses often use this strategy to gauge the demand for new products or generate buzz around upcoming releases. By allowing customers to pre-order items, businesses can also secure sales and revenue before the items are even in stock.

The concept of Shopify pre-order has been around for a long time, but it has become increasingly popular in the digital age. Shopify stores have been leveraging pre-orders as a way to create excitement and anticipation among their customer base.

Shopify Pre-Order

Why Offer Pre-Orders on Shopify?

So why should you consider offering pre-orders on Shopify? Here are a few benefits that make it a worthwhile strategy for your e-commerce business:

1. Generate Buzz and Excitement

Shopify Pre-order is a great way to create buzz and excitement around your products. By giving customers the opportunity to secure an item before it becomes available, you develop a sense of exclusivity and anticipation. This can lead to increased demand and more sales.

2. Secure Sales and Revenue 

One of the most significant advantages of pre-order is that it allows you to secure sales and revenue in advance. This is especially beneficial for businesses with limited inventory or long production lead times. Pre-orders give you a sense of how much demand there is for a product, allowing you to adjust your inventory or production and avoid the risk of overstocking or understocking accordingly.

3. Build Customer Loyalty

Offering Shopify pre-order can also help build customer loyalty for your brand. By giving your customers the opportunity to purchase an exclusive or limited-edition product, you create a sense of exclusivity and make them feel special. This can lead to increased customer satisfaction and loyalty, leading to repeat purchases in the future.

4. Insight For Products Demand 

Pre-order can be an excellent way to gauge the demand for your product before investing in a large inventory quantity. By offering pre-orders, you can better understand how many units you need to produce and avoid the risk of overstocking or understocking.

Tips to optimize your pre-order offers

shopify pre-order

Now that we have covered the basics of pre-orders, here are some tips to help you run a successful Shopify pre-order sale:

1. Choose the right products for pre-orders

Before launching a  Shopify pre-order sale, selecting the right products to offer for pre-order is crucial. These should be items that are highly anticipated or have a significant demand from your target audience. It could be a new product launch, a limited edition item, or a variation of an existing product. Whatever it may be, ensure it will create a buzz and generate interest among your customers.

Additionally, it is essential to ensure that the product is almost ready for release. Don’t underestimate the power of customer disappointment if the release date is continually pushed back. It can result in negative reviews and a loss of trust in your brand.

2. Set a realistic release date

As mentioned earlier, misleading customers about a product’s release date can lead to disappointment and negative reviews. It is better to have a more extended pre-order period and deliver the product early rather than promising a release date that you cannot meet. This will help maintain customer satisfaction and build trust in your brand.

Consider your products’ production and shipping times before setting a release date. Factor in any potential delays that may occur, such as supplier delays or shipping issues, to ensure a seamless release.

3. Create a sense of urgency

To drive more Shopify pre-order sales, it’s essential to create a sense of urgency. This can be done by setting a limited-time pre-order period or creating a limited quantity of pre-orders. This creates a fear of missing out (FOMO) among customers and can encourage them to make a purchase before time runs out. Additionally, you can use countdown timers and banners on your website to further emphasize the urgency. However, be mindful of not creating false urgency, as this can damage your brand’s credibility.

4. Offer incentives to customers

One of the best ways to attract customers to your pre-order sale is by offering incentives. These can be in the form of discounts, freebies, or exclusive access to the product.

Consider offering a discount for customers who pre-order the product or bundle the pre-order with a related product to upsell and generate more sales. You can also provide free shipping or a free gift with each pre-order to make it more enticing for customers to purchase.

5. Set clear pre-order terms and conditions

To avoid any misunderstandings with customers, it is crucial to set clear terms and conditions for the Shopify pre-order sale. This should include information on how long customers can expect to wait for their orders, what happens if the product is delayed or canceled, and any other relevant information.

It’s also recommended to mention the refund policy so customers are aware of any risks before making a purchase. Be transparent about your pre-order process and address customers’ concerns or questions beforehand.

6. Add pre-order buttons on your website

Notify Me can provide several features and functions, including customizable pre-order buttons, automated notifications, and order tracking. This creates a better customer experience and can facilitate the management of pre-orders. Additionally, it provides a waitlist option that lets customers know when the item they want is back in stock.

shopify preorder app

7. Utilize social media and email marketing

Social media is a powerful tool for marketing your pre-order sale. Create buzz and excitement by teasing your upcoming product on social media and offering exclusive pre-order discounts or incentives. You can also retarget customers who have shown interest in your product but have not yet purchased it. 

Email marketing is another effective way to reach out to potential customers and keep them updated on the Shopify pre-order sale. Create an email campaign with visually appealing graphics and clear messaging to attract customers to your pre-order page.

Also, you can communicate with customers about their pre-order status and the next steps for receiving their orders. This will help keep customers engaged and excited about their purchases.

8. Monitor and analyze pre-order sales

As with any marketing strategy, it is crucial to monitor and analyze the results of your Shopify pre-order sale. Keep track of the number of pre-orders, the success of any incentives offered, and customer feedback. This data can help you understand the effectiveness of your pre-order sale and make improvements for future campaigns.

9. Fulfill orders on time

Customer satisfaction is key, especially when it comes to Shopify pre-order. Make sure to fulfill orders on time, or even better, deliver them earlier than the promised release date. This will help build trust and loyalty among your customers and encourage them to make future purchases.

10. Communicate with customers

Communication is essential when running a Shopify pre-order sale. Be transparent and inform customers about their orders, potential delays, and other updates. This will help manage customer expectations and prevent any misunderstandings that could lead to negative reviews.


In conclusion, Shopify pre-order sales can be an effective strategy to create buzz and generate sales for your business. You can run a successful pre-order sale on Shopify by carefully selecting the right products, setting realistic release dates, offering incentives, and effectively communicating with customers. Remember to always prioritize customer satisfaction, stay transparent, and monitor your results to continuously improve and adapt your pre-order strategy.

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