Push notifications are one of the most effective ways to increase engagement with your Shopify store. They are a type of message sent to a user’s phone, desktop, or other internet-connected device, which appear as small “pop-up” windows that display a short message. This message typically includes a link, which can redirect a user to a website, mobile app, or other landing page.
When used in combination with other marketing strategies, push notifications can significantly increase conversion and return on ad spend (ROAS). The content of push notifications can vary greatly and should be customized to each audience. A well-crafted push notification should be relevant, interesting, and direct the user to take a desired action.
The best way to create great push notifications is to use templates. Push notification templates provide a structured framework and make it easier for Shopify owners to quickly and easily create customized notifications. In this article, we’ll explore the top Shopify push notification templates and how to use them to create effective notifications for your store.
Top 11 Push Notification Templates For Shopify
1. Back in Stock Alert
One of the most effective push notifications you can send is a back-in-stock alert. It’s a simple but powerful message to notify customers that an item they have been wanting to purchase is finally back in stock. Adding a back-in-stock alert push notification to your toolbox will help to keep customers up-to-date on product availability and ensure they don’t forget to complete their purchase.
Below is a push notification template of a back-in-stock alert title and description for a Shopify store:
Title: [PRODUCT_NAME] is Now Available!
Description: We’ve got [PRODUCT_NAME] back in stock! Don’t miss out and get your hands on this must-have item before it’s gone. Click here to get it now!
2. Pre-Order Alert
Pre-order alerts are a great way to let loyal customers know when a new product is available for pre-order before it is officially released. Customers are able to pre-order the item and pay for it in advance while their new item is pending. This will encourage customers to stay engaged and motivated to purchase before the product officially goes live.
Here is a push notification template of a pre-order alert title and description for a Shopify store:
Title: Pre-Order Your Next Favorite Item Today
Description: Pre-order the latest item now and receive it when it officially goes live!
3. Welcome Notifications
Welcome notifications make a great first impression with new customers and can help you build relationships. These notifications are an excellent way to introduce customers to your store, products, and services. They can also be used as a reminder that a user has an account with your store and encourage them to start shopping.
A good welcome push notification template will include a personalized greeting and welcome offer.
Title: Get Started With Us!
Description: Welcome to our store, and let us make shopping easy for you.! Enjoy 10% OFF with code WELCOME10
4. Abandoned Cart Notifications
Abandoned cart notifications are an effective way to remind customers to complete their purchases and increase sales. They can be used in combination with other marketing strategies to drive higher conversion rates and ROAS.
A good abandoned cart push notification template will include the product name, image, and price along with an incentive to complete the purchase.
Title: Don’t Miss Out on Your Cart!
Description: You left [CART_ITEM] in your cart. Don’t forget to check out today and complete your purchase. Enjoy 15% OFF with code LASTCHANCE15.
5. New Product Announcement
New product notifications are an effective way to introduce customers to new items in your store and drive impulse purchases. They can be used in combination with other marketing strategies to drive higher conversion and ROAS.
A good new product push notification template will include a short description of the product, a link to the product page, and an incentive, like a discount or free shipping.
Title: Get 20% Off Our Best-Selling Product
Description: Don’t miss out! For a limited time, get 20% off our brand-new product. Click here to shop now!
6. Incentive on Restock Notification
It is common for customers to lose interest in a product after some time, and back-in-stock notifications are not enough to bring them back. In such cases, you should give them extra incentives such as a discount, coupon, or free gift. This is an effective way to motivate customers to make their purchases quickly.
Below is a push notification template of an incentive on restocked product title and description for a Shopify store:
Title: Your Favorite Item Is Back
Description: Your favorite item is back in stock! Plus, get a free gift when you purchase before the item runs out!
7. Discount and Promotion Notifications
Sales and discount push notifications are great for taking advantage of any sale or promotion you are running. With this type of notification, the key is to make sure it stands out so that customers are compelled to take action.
The notification should be clear, direct, and include the details of the sale or promotion. You can also include imagery to help entice the customer to click on the notification and visit your store.
Title: [PRODUCT_NAME] — Now On Sale!
Description: We’ve got [PRODUCT_NAME] on sale for [DISCOUNT]! Click here to get it now and take advantage of this amazing deal. Hurry — this offer won’t last long!
8. Product Review
Product review notifications are a powerful way to get customer feedback on products and services. A product review notification encourages customers to leave reviews on their purchases, allowing them to help shape the future of the products they buy.
Here is a push notification template of a product review alert title and description for a Shopify store:
Title: Leave a Review and Help Us Improve
Description: We value your opinion! Leave a review on your purchase and help us create better products.
9. Price Drop Alert
Price is a key factor in purchasing products, and drop notifications let customers know when an item has decreased in price. This allows customers to take advantage of lower prices and complete their purchases quickly.
Below is a push notification template of a price drop alert title and description for a Shopify store:
Title: Get Your Item for Less
Description: Your favorite item just dropped in price! Hurry and get it before the price increases!
10. Re-engagement Notifications
Re-engagement notifications are an effective way to re-engage customers who have not interacted with your store in a while. These notifications can remind customers to come back and take advantage of special offers, discounts, and more that can lead to higher conversion and ROAS.
A good re-engagement push notification template will include a personalized message, a reminder of the user's last activity, and an incentive to come back.
Title: We Haven’t Seen You In A While
Description: Where have you been? Come back and save 10% with code WELCOMEBACK10.
11. Event and Webinar Push Notifications
Events and webinars are great ways for customers to engage and interact with your business or brand. This type of push notification template is best used when you want to spread the word about an upcoming event or webinar.
Title: Join [EVENT_NAME] - [DATE]
Description: Attend our upcoming [EVENT_NAME] event on [DATE] and get exclusive access to [FEATURE]. Sign up now, and don’t miss out on this great opportunity!
Conclusion
Push notifications are becoming an essential part of any successful Shopify store. By utilizing the right templates and copy, store owners can maximize the effectiveness of their notifications and increase sales in the process.
Whether you’re just getting started or are looking to fine-tune your existing push notifications, these templates should provide a good starting point, giving you the flexibility to customize them for your unique store.
