A Complete Guide to Shopify Features and Benefits (2023)

Every single day, millions of people use Shopify features to sell online and even in person to optimize their businesses. Shopify has solutions for all businesses, regardless of size and structure. With a lot of Shopify stores providing a burst of inspiration for those starting their own businesses, this e-commerce platform is expected to grow even bigger. 

Continue reading to learn about the diverse Shopify’s features and benefits. Discover the Shopify functionality and how to modify it to suit your needs.

What is Shopify and How Does It Work?

With the help of Shopify, anyone can literally launch, develop, run, and scale a business. Businesses can actually do everything online store-related despite being in one location, and this includes marketing to clients and taking payments from them.

Shopify is able to produce and develop the features and products needed to strengthen businesses today. The platform also contributes to shaping the future of commerce due to the remarkable successes of the companies that are utilizing it, both solopreneurs and enterprise brands.

For three days, you can test Shopify for free. Then, you can start connecting your sales channel and enter your product data. After that, you can finally set up your payment method, shipping, taxes, and your store. You’re ready to explore Shopify’s sales-driving features, once your all done and workflow necessities are finished.

Plus, with Shopify’s advanced features ready at any time, you can roam around your website without much worry about the how-tos and what-tos. There will always be something to make your entire launch manageable. All areas of your store can be built with the help of Shopify features for a more uncomplicated overall approach.

Shopify Features That Can Optimize Your Business

Staying up to date with the latest e-commerce technologies is critical for merchants looking to significantly expand their e-commerce business. Shopify has been continuing to unlock additional enterprise-level platform features on Shopify to cater to your needs. Let’s take a look at some of the features of Shopify that will help you stay ahead in the e-commerce landspace, resulting in endless growth for your store. 

One order management system for your entire business

Shopify is more than just a platform for online shopping. Everything you need to manage your online store is part of this comprehensive business management solution. This covers everything starting with order control, safe transactions, as well as mobile commerce which will all help boost sales.

All things put in one, ain’t it interesting? You don’t have to gather different applications or integrate outside sources to control your shop, as Shopify gathers everything you might need as you optimize your business. All you have to do is choose what is the most applicable in your store. 

Impressive product bundles

A bundle is any combination of two or more products that is frequently discounted. You can attain advantages from selling bundles on your Shopify store, and it includes increased average order value and more visibility for your items.

It is effective to increase revenue by enticing customers to make larger transactions, which typically result in the purchase of more items. Because customers can find products more easily and purchase the entire bundle at once, bundling also lowers marketing and distribution costs.

Examine your target audience’s preferences, needs, and purchasing habits. Identify common purchasing patterns, complementary product preferences, and price sensitivity to help you decide which bundles to create. Better choose products that are related or complement each other well when creating product bundles in Shopify. You can try to look for ways to combine high-margin or slow-moving items with popular or in-demand items. 

Powerful SEO and analytics tools

Shopify Analytics is an effective tool that provides you with a thorough analysis of how your store is doing. It enables you to monitor shopper behavior, store statistics, and sales on your Shopify store. The Analytics page and important financial reports are open to everyone. You can access Live View if you run an online store. You can access more reports if your store is on the Basic Shopify plan or higher.

In terms of search engine optimization (SEO), online stores powered by Shopify have features for content optimization built right in. Some SEO tasks are completed automatically, such as adding canonical tags to pages to prevent duplicate content from showing up in search results and having themes create title tags with your store name. Themes must also include social media sharing and linking features so you can promote your store more easily. 

Exceptional marketing automation

You can promote your Shopify store using a wide variety of tools. In Shopify’s marketing section, you can create marketing activities and automation as well as view the top marketing channels and key performance indicators (KPIs) for marketing. To help customers find your online store in search engines or social media, if you sell your products through an online store, you might want to try improving SEO.

Regardless of the quality of your products or services, Shopify stores risk becoming lost among competitors if they lack a strong marketing strategy. Marketing, by combining Shopify’s best practices, helps to increase visibility, establish a very loyal customer base, and drive impressive sales. 

Abandoned checkouts reminder

The average rate of cart abandonment, according to the Baymard Institute, was 70.19%. Shopify offers a feature that allows you to see who has abandoned their carts so you can review, plan, and persuade them to come back and finish their purchases.

As an owner, you can notify them via email. The branding and colors of your Shopify store can be incorporated into these reminder emails. You can make your own email templates or use those offered by Shopify. Through configuring your flow, these emails can be sent either manually or automatically.

With this, customers can be reminded, which will somehow help you in persuading them to revisit your store and look once again at the abandoned carts. Sometimes, some forget to check it out, so better to tap one more time for sales purposes.

Quick and easy payment integrations and options

To give you a variety of payment options, Shopify has partnered with different payment gateways. Depending on your requirements, you can select from a variety of payment gateways, including PayPal, Stripe, and Apple Pay.

You can also utilize Shopify Payments if you want to accept payments from credit cards, debit cards, and PayPal in your store. Shopify Payments offers the highest level of security and fraud protection, making it the best choice for many retailers.

E-commerce businesses must maximize efficiency and streamline processes. A strong Shopify invoice generator for your store can also assist in automating and customizing the invoicing process, saving you time and effort. You can simply build professional invoices, customize them to match your brand, and share and manage them using an invoice generator. 

Shopify Dropshipping

Shopify provides numerous options for getting your products to the shoppers. It enables you to utilize its platform as an online storefront and sell tangible goods. Additionally, Shopify can be used as a dropshipping platform, which means that when a customer places an order with you, your supplier fulfills it and ships it directly to the customer.

You can begin your dropshipping business with no inventory and shipping costs. Check this to start. 

Shopify POS

With the help of the app Shopify POS, you can sell your goods almost anywhere, including physical stores, markets, and even pop-up shops. Shopify POS integrates with Shopify to monitor orders and inventory across retail locations, online stores, and other active sales channels.

You can even customize the level of POS app subscriptions for each of your locations, allowing you to somehow select the subscription that best meets the retail needs of each of your locations. 

Benefits of Shopify You Should Know

Websites have become an essential component of business management in this day and age. It is a reason why it is difficult to survive and succeed these days without a clear online presence. Businesses are now ensuring that their store runs smoothly, with Shopify benefits in line, some processes become easier and less expensive for business owners.

Secure hosting and transaction

Ecommerce stores need a safe and sound channel and integrations to function. Fortunately, Shopify is certified Level 1 Payment Card Industry Data Security Standard (PCI DSS) compliant. A Shopify store includes a number of security features that protect your eCommerce business from hackers and fraudsters. Furthermore, it provides a strong PCI compliance system that safeguards your customers’ credit card information.

Always remember that if you want to sell online and accept Visa, Mastercard, American Express, or Discover payments, your software, and hosting must be PCI compliant. 


An online business needs to be different in order to garner more attention from the public. Your ecommerce store’s personalization capabilities will give your customers the impression that they are dealing with a company that ultimately values its customers.

Shopify’s ability to personalize your website enables you to provide your customers with exactly what they want, exactly when they want it, leading to higher conversions and sales. For example, if you want a custom Shopify product page, they can very well assist you with that. A well-customized product page can convey a distinct image of your brand, provide an above-level user experience, and increase sales readiness. 

Fast page loading speed

The speed of your online store affects your clients’ entire shopping experience, conversion rate, and discoverability. Think about this, a customer with a slow phone and a not-so-good mobile connection can still have a good shopping experience if your online store is quick. This proves that a slower store won’t be as convenient or accessible, which may result in customers exiting your website. Nobody wants a very inconvenient shopping spree experience. Note that customers’ excitement will be on the highest level when buying things they like, and a slow shop can negatively affect their energy to continue and purchase what they need. 

Your speed score measures how fast your online store performs in the Shopify test environment, it is based on Google Lighthouse performance metrics. Note that your speed score is recalculated per day. However, if your store is new or password-protected, then you might not have a score yet.

Mobile friendly

Since last year, it is estimated that 56% of all online sales came from a mobile device, a figure that has been increasing year after year. So, expect that your shoppers will utilize their phones more as this technology continues to evolve in today’s generation.

Well, nothing to worry as Shopify makes it simple to build a mobile-friendly store that looks great on any device. The platform is designed to be responsive, so your customers can access your store from any device. 


Enterprise commerce necessitates a strong infrastructure capable of serving exponentially more customers, as well as more complex operations and integrations. As a result, Shopify Plus was created for high-growth businesses on the verge of scaling.

Shopify Plus features were built to be highly resilient, with measures in place to manage latency and eliminate single points of failure. Shopify’s team performs passive load testing and optimizations by examining vital platform components to ensure maximum performance. Shopify Plus has a 99.99% uptime guarantee. The servers can process thousands of transactions per minute while not interfering with the overall performance of your store. 

Shopify Theme Store 

Your website’s capacity, appearance, vibe, and user experience (UX) are all equally important when managing a business. Shopify features a list of themes that can go well in your branding. Shopify has a theme store where you can view and buy premium store themes as well as access to their wide selection of free themes if ever you want to save money. Themes can assist you in creating an appealing website that will help you sell more products. Suppose, you saw a Shopify theme in one of the Shopify stores out there, and you somehow want to try it as well with a touch of your own branding. Shopify has a Shopify theme detector, meaning, you can enter the URL of any Shopify website you see and be shown exactly how to determine which Shopify theme a store is using.

The majority of Shopify themes are customizable. You can change the colors, font, layout, navigation, and so on according to your preference. If you require assistance with customization, a developer can assist you. Of course, it is less expensive to have a developer navigate and change some things on the website rather than build it from scratch. 

Shopify App Store 

Shopify has an extensive collection of Shopify apps that can support you in growing your business. Surprisingly, apps for order management, marketing automation, inventory and shipping management, as well as social media integration, are all available in the Shopify app store.

Shopify Apps can help you extend the functionality of your Shopify store by simplifying the process of creating, designing, managing, and marketing it. If you’re just getting started in ecommerce, Shopify is a really great place to start. Well, it is a fairly simple platform to use and navigate. Furthermore, if something goes wrong, you have the assurance that the vendor will fix it.

24/7 customer service

Shopify provides customer service 24 hours a day, seven days a week, so you can expect a quick response whenever you have a question or a problem with your website. No need to wait for a day or two to get the reply you need, as Shopify knows that time is vital when it comes to business.

The good thing is that Shopify also has a support community where users can help each other by answering questions and posting their own tips for using the platform. This way, they can somehow connect and see what others are experiencing.

No coding skills are required

Believe it or not, all you need is an email address and a password to set up an online store with Shopify. Just a few clicks then you are all set. You can choose from a variety of Shopify themes, and it has a simple drag-and-drop editor that allows you to quickly add products, categories, collections, and blog posts. The platform is user-friendly, so you can get your shop up to speed quickly. Even if you’ve never built a website before, Shopify is simple to use.

Don’t be afraid to start your business with Shopify, the platform itself is well-ready to help you in every way possible. All you have to do is create your account and do some research. 


Shopify is the best platform for launching your e-commerce website. It provides online store owners with compatible features and other benefits, making your business path much smoother and seamless than custom website development.

Shopify provides a large number of useful options for transforming online stores into income-generating machines for enterprises and organizations. It’s one of the most advanced solutions on the market, and new features will continuously allow you to increase sales and manage the store more efficiently.


Image Sources: Shopify, Unsplash

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