Shopgram vs. Storeleads vs. Builtwith: Alternatives, Pricing, and features

Creating a profitable Shopify store is not easy. It requires ingenuity and knowledge. But where does this knowledge come from? Where should you find the data and analytics you need for improving your Shopify business? 

As long as Shopify is out there, Shopify data tools are there as well. And if you are familiar with these tools, you may have this question in mind: which tool suits your store’s needs the best? 

Here in this article, we are going to take a look at three available options, see what features they have, and compare them: Shopgram, Storeleads, and Builtwith

are the Shopify tools we are going to compare as alternatives.

By the end of this article, you will be able to find your ideal Shopify data too

What features do you need to consider when choosing a Shopify analytics tool?

Data is the most important factor when deciding how to design a store, what products to sell, analyze the market, or set revenue goals. On the other hand, running on poor data may result in your store having a hard time making those crucial decisions. This is where Shopify Analytics (and other analytics options) come into play if you’re a Shopify store.

With solid data backing your knowledge about online shop operation, you can achieve a significant sales increase, even better, you can plan it. So when you want to choose a source for the Shopify data you need, keep these factors in mind:

  • The quality and the quantity of the data: In this case, the question is whether the website you use to find the data you need has enough data to generate a proper analysis and if the data they provide is reliable.
  • User-friendly design: If you use one of these tools to generate the data you want, getting what you want should be easy. Basically, it’s just a matter of design simplicity.
  • Plan Pricing: Another factor to consider includes the price you will have to pay for a certain amount of data or the plan.

Shopgram (CLOSED)

Shopgram is a search engine for Shopify stores and products that provides users with instant access to the data and analytics of Shopify stores and products based on different metrics. Shopify merchants can easily search for their store to see their rank or simply search a topic to see how other stores are doing in that topic/category. For anyone who wants to know how stores in different industries are working or want to run their own one, Shopgram is a useful tool.


  1. Find the best Shopify stores based on Alexa Rank, location, and category
  2. See the number of products available in the stores
  3. Discover the Shopify theme Shopify stores use for their websites
  4. Lookup for any store’s social media pages
  5. Winning products across all the Shopify stores
  6. See the price range of products
  7. Learn about the stores and suppliers selling each product

Shopgram contains the data and analytics of 1,216,255 stores and products and is a great alternative to Storeleads and Builtwith. The data on this app is updated weekly, So it is a reliable source to find fresh reports. 

The design of the website is totally clear for the user. It means that any newcomer can figure things out after a few clicks. And if not, there are enough video tutorials on their youtube channel to explain things for the user. 

In case of pricing, Shopgram is one of the cheapest Shopify intelligence tools out there.

Here are Shopgrams monthly plans:

CSV Download Available Available Available
Store Info Download Per Month2,000 50000Unlimited
Store Visit Per Month2,000 50000Unlimited
SupportEmailEmail/Live chatEmail/Live chat

Store Leads

The Store Leads database of over 4.5 million active e-commerce stores is created for lead generation, market research, and data enrichment. Information is updated weekly to ensure that it is always fresh. 

They collect dozens of attributes for each company and track over 1,750 different apps and technologies that are relevant to e-commerce merchants. Using these attributes you can find the prospect companies in Store Leads, then import them into your CRM (HubSpot, Salesforce, or Outreach).

Their data is primarily used by marketing agencies, technology vendors, and investors.


  1. Advanced Search: Learn how to run complex queries to segment the database in any way
  2. Chrome Extension: Install the Chrome Extension to see Store Leads data for sites that you browse
  3. Lists: Learn how to create a list manually or by saving a search
  4. Watches: Learn how to be notified when stores install or uninstall an app or technology
  5. Notifications: Learn how to be notified as soon as store data is updated or when new eCommerce apps are released

The database contains 1,644,358 active stores on Shopify. The data is accurate and reliable since it’s being updated every week. 

In terms of design, it is simple. As a reviewer says: “With Store Lead, we can find new leads for our app more conveniently and quickly. The interface was easy to use, and everyone can learn that on their first go. I also love their customer service because whenever I have a question, they effectively answer that. Highly recommended to businesses looking for a lead generation tool.”

Using Store Leads you can find: 

  • top Shopify stores using Product Reviews
  •  Shopify stores that have recently installed Product Reviews
  •  top categories for Shopify stores with Product Reviews installed
  •  top countries for Shopify stores with Product Reviews Installed
  •  number of products Sold For Shopify stores with Product Reviews installed
  • Social Media accounts
  •  Email address
  •  Phone numbers
  •  Country
  •  Installed Apps
  • Theme and Theme Vendor
  •  Number of Products Sold
  • Third-party technologies
  • Creation date
  •  Platform
  •  Top-level domains
  • Domain status, and Domain type

The pricing plan is almost fair, as well. And in case you get their yearly plan, you can get a 15% discount. 

Here is how their monthly plans look like:

Data AccessAll stores on any 2 eCommerce platformsAll stores on any 2 eCommerce platformsAll stores
Searches2,000 searches per monthUnlimitedUnlimited
Export to CSV__  
Users1 user$15/additional user/month3 users$15/additional user/month10 users$15/additional user/month


With BuiltWith, you can track usage data, eCommerce trends, and lead generation for your website, as well as competitive analysis, market research, and business intelligence.

BuiltWith technology tracking covers widgets, analytics, frameworks, content management systems, advertisers, content delivery networks, web standards, and web servers. Additionally, it provides weekly trends in internet web technology usage and e-commerce sales trends.


  1. Advanced Filtering and Technology Selection
  2. Create lists based on keywords found on 363,403,909 websites.
  3. Keyword Based Lists
  4. Global eCommerce Retail Leads
  5. Qualified Emails
  6. Lead Research

Using BuiltWith, you can access data about 5,141,386 Shopify websites. There are currently 3,688,266 sites using Shopify, and 1,453,120 sites that used Shopify in the past and you can generate and download a report of all of them on Builtwith. 

In terms of Builtwith data accuracy, the reviews show that it’s not always accurate. For example, one review states: “It’s a more basic tool, I would not rely on it for in-depth tracking or super accurate information but it can certainly make prospecting easier and more personable.” also, some websites block this app from reading the build.

However, in terms of design, it’s dead simple to use Builtwith. All it takes is clicking a few buttons and knowing what you’re searching for.

What people complain about the most is how much the data on BuiltWith costs and the time it takes to process the data you filter out. The pricing plan seems to be too expensive. There are two types of plans available on Builwith: monthly and annual.

Monthly plans include:

Retail Reports2UnlimitedUnlimited
System Logins11Unlimited

Annual plans include:

Retail Reports24UnlimitedUnlimited
System Logins11Unlimited

Wrap up

Business intelligence tools are essential for making smart decisions to boost your Shopify store.  As a result of choosing a good tool, your decisions would be well researched and actionable, lowering your risk. To unlock more revenue, you have to dig deeper into data. Why? Because there is fortune behind data, and it’s all yours. The only step you need to take is to implement it, which would drill down the guess-work-related expenses and align the information to establish an effective and sustainable business process. 

Some of the other tools that can be used as an alternative to Builtwith include Shopgram, Storeleads, Cartinsights and PipeCandy.

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