However, recent data reveals that notifications often lead to even more impactful outcomes: customers don’t just purchase the item they were notified about—they frequently add more to their cart.
A Closer Look at Customer Behavior: More Than Just the Notified Product
The first chart highlights that for 90% of shops , when customers are notified about a product being back in stock, they purchase more than just the notified product. Only for 10% of shops, customers stick solely to the product they were notified about.
This insight underscores a critical point for eCommerce businesses: notifications do more than just bring customers back to complete their intended purchase—they create opportunities for upselling and cross-selling, ultimately increasing the total purchase amount.
What Does This Mean for Your Shop?
When you use a notification widget, you're not just restoring potential lost sales—you’re unlocking the potential for additional revenue. By reminding customers about products they’re interested in, you open the door for them to browse and add more items to their cart.
How Much More Are Customers Spending?
While notifications effectively bring customers back to complete their purchase, the real advantage lies in the additional value these customers generate. The second chart provides deeper insights into how much more customers spend beyond the notified product.
For over 50% of shops, customers’ total purchases are 0% - 50% greater than the value of the notified product. This means that, for these shops, on average, customers are spending up to half as much more than their original intended purchase after receiving a notification. Additionally, in around 12% of shops, customers' total purchases exceed 200% of the value of the notified product, meaning these customers are spending at least three times the value of the product they were initially notified about, demonstrating significant upselling potential.
Here are some additional findings:
- 17% of shops report that customers’ total purchases are 50% - 100% greater than the value of the notified product.
- About 10% of shops see customers spending more than double the value of the product they were notified about.
These statistics reveal a tremendous opportunity for eCommerce businesses to increase revenue beyond the initial sale. When customers return to your shop after being notified, they don’t just buy what they initially wanted—they often spend significantly more, leading to larger order values.
Conclusion
Notifications do more than just recover lost sales—they significantly increase total purchase amounts. Data shows that 90% of shops see customers buying more than the notified product, with many spending up to 200% more. This highlights the potential for upselling and cross-selling through timely notifications.
By using notifications strategically, eCommerce businesses can not only bring customers back but also boost order values, turning a single purchase into a higher-value transaction and driving overall revenue growth.
