One of the factors that an online store’s success depends on is the size of its Shopify mailing list. A growing email list means that you reach out to more customers, build relationships, and eventually increase your online store’s sales. However, growing an email list is not that easy. You can’t just go around and ask people for their emails. Customers usually need a good reason to share their personal info with you. So it can be a challenge to give them the reason.

Back-in-stock alerts are a great way to get customers excited about your Shopify store. When a product is restocked, you can send out an email letting customers know it's available. This is a great way to get those customers that may have missed out on the first round of stock to come back and purchase. Plus, it's a great way to engage with customers, get them to share their emails with you, and grow your Shopify mailing list.

That’s why Notify Me, as a Shopify app that sends automatic back-in-stock alerts to your customers, can be a great solution for growing your Shopify store’s mailing list. In this post, we will be discussing the importance of email marketing, the benefits of Notify Me app, and the steps you need to take to get started. So keep reading to find out how you can grow your store’s email list and -of course- your store, wth Notify Me.

Why having a mailing list is important for a Shopify store?

A mailing list is an important marketing tool for your Shopify store that can help you grow your business and reach new customers. You may wonder how exactly an email list is considered to be a marketing tool.

A Shopify mailing list allows you to easily send out newsletters and promotional emails to your customers. This can help these customers stay up-to-date on new products, upcoming sales, and other important news about your online store. That’s why maintaining a mailing list can be an effective way to build relationships with your customers and keep them engaged with your store. So count on it as a great marketing tool.

1. Increase your store’s sales

One of the benefits of having a Shopify mailing list is that it can help you increase your store’s sales. You can easily send out promotional emails offering discounts and special offers to your customers and encourage them to make purchases. This can be an effective way to boost your store’s sales and help you reach new customers.

2.Provide helpful information to your customers

You can also use your Shopify mailing list to send out newsletters that provide helpful information to your customers. These newsletters can include tips, advice, and product recommendations that your customers might find useful. This can be a great way to keep your customers engaged with your store and build relationships with them.

3.Stay in touch with your customers

Having a Shopify mailing list can also help you stay in touch with your customers. You can easily send out emails to remind them about upcoming sales or new products that you’re launching. This can be a great way to keep your customers up-to-date on what’s happening at your store and help them stay connected with your business.

4.Increase your store’s visibility

Building your Shopify mailing list can also be a great way to increase your store’s visibility. You can include a sign-up form on your website and encourage your customers to join your mailing list. You can also use social media and other marketing channels to promote your Shopify mailing list and reach new customers. If you’re not already using a Shopify mailing list, it’s a great marketing tool that you should consider adding to your store’s marketing strategies.

How to build a Shopify Store mailing List with Notify Me

Notify Me’s main goal is to recover the sales you lose due to out-of-stock items in your store. How? When you want to reassure that your customers will be informed when an item is back in stock you need to simply ask them to enter their contact information. Then you can let them know as soon as the product is restocked. This can not happen without a Notify Me button on out-of-stock product pages. Once you install Restock alerts on your store, add the Notify Me button, and restock the product, Notify Me handles the rest of the process for you and sends back-in-stock notifications to your customers.

When you use Notify Me to add a “Notify Me” button to your store, the app customizes the button automatically based on your store’s theme. You can customize the button yourself if you wish to.

Instead of facing a sold-out tag, people see the Notify Me button on your store, click on it, and a form pops up to ask for their contact information. That’s when you can get your customer’s email address and use them for further marketing purposes. However, customers can subscribe to receive back-in-stock Notifications through 3 channels: SMS, Email, And push notifications.

On the app’s panel, you can see all customer requests and the email addresses they wish the back-in-stock alerts to be sent to. Notify Me considers your subscriber’s time zone, location, language, and even stock quantity. The app sets the frequency of the notifications in a way that does not bother your customers while bringing the best results.

But besides all these and more importantly, through this process, you can create something precious and even more profitable for your online store: a great mailing list containing the customers who are truly interested in your store and its products.

Wrap Up

Growing an email list for your Shopify store is essential for increasing sales and building a strong customer base. And as you should know by now, Shopify mailing list subscribers are the golden ticket to success for any online store. Keeping your customers informed and engaged with your business is easy with Shopify email lists. Since you can use Shopify mailing lists to announce new products, offer discounts and promotions, and provide valuable content to customers. By investing in a Shopify mailing list, you can create a loyal and engaged community around your store. And this will result in increased sales, brand recognition, and customer retention. 

Don't forget about the importance of email address validation tools like ZeroBounce, NeverBounce, Hunter, and Bouncer. These tools will help keep your Shopify email lists verified, improving your email deliverability and helping you achieve success.

Growing a Shopify store email list is an essential part of any eCommerce strategy and can be a great way to benefit your online store. So what are you waiting for?