1. Notify Me!: The Best All-in-One Sales Recovery Tool
Notify Me! takes the top spot because it goes beyond the traditional "heart" icon. While most wishlist apps let customers save items and forget them, this app bridges the gap between intent and purchase. Many Shopify Plus merchants like the Atari Shop, DKNY and Tower Records use Notify Me! To accelerate their sales recovery systems.
By combining wishlist capabilities with Preorder and Back in Stock notifications, you ensure that even if an item isn't available right now, you aren't losing that customer to a competitor.
Why it’s #1:
- Total Interest Capture: It doesn't matter if an item is in stock, out of stock, or hasn't even launched yet. Customers can signal their intent to buy.
- Automated Recovery: Automatically emails customers when their "wishlisted" out-of-stock items are back in the shop.
- Reduced Friction: A seamless UI that blends into your Shopify theme without slowing down your site.
Pros:
- Has the highest limits for Wishlist of Shopify stores with the best pricing
- Allows you to integrate with 10+ Marketing tools such as MailChimp, Pagefly and More
- Guest Wishlists, Customization, Collection/Homepage integration and other Wishlist features are included
- 24/7 Customer support team that helps you every step of the way in your Shopify Wishlist journey
- High conversion rates by capturing "Back in Stock" intent.
- Allows you to sell products before they arrive with Preorder features.
- Excellent customer support and easy setup.
Cons:
- May have more features than someone looking for only a simple heart icon needs.
Pricing: Free with 50 Wishlist actions reset every month, 2000 Actions for Only $19.9
2. Swym Wishlist Plus
Swym is one of the most well-known names in the Shopify space. It is built for high-volume stores that need deep integrations with email platforms like Klaviyo.
Key Features:
- Syncs wishlists across devices (mobile, tablet, desktop).
- "Share wishlist" feature for social proof.
Pros: Great for large-scale data tracking.
Cons: Can become very expensive as your store grows; the interface can be complex for beginners.
3. Growave: Loyalty & Wishlist
Growave is an all-in-one marketing platform. It’s a good choice if you want to bundle your wishlist with a loyalty program and photo reviews.
Key Features:
- Points-based rewards for adding items to wishlists.
- Social login options.
Pros: Good value if you use all their tools (Loyalty, Reviews, Wishlist).
Cons: The pricing for Paid plans start at $49 which is a lot for most of the Shopify stores and is a huge cost issue.
4. Swish (Wishlist King)
Wishlist King is known for its simplicity and clean integration. It’s a "pure" wishlist app that focuses on doing one thing well.
Key Features:
- Free migration from other wishlist apps.
- Has integration with GA4 and Meta
Pros: Paid plans based on your Shopify Plan’s store
Cons: Lacks the advanced sales recovery (Preorder/Restock Alerts) features found in Notify Me!
5. Wishlist Hero
A popular choice for stores that want a high level of aesthetic customization for their wishlist icons and popup modals.
Key Features:
- Low-stock reminders for wishlisted items.
- Easy "Add to Cart" from the wishlist page.
Pros: Starts at only $4 on paid plans with Social media features
Cons: Customers and reviews mention that it leaves some code after uninstalling on your website
6. Froonze VIP Loyalty & Wishlist
Froonze focuses on the customer account experience. By making the wishlist part of the account page, it encourages users to sign up for your mailing list.
Key Features:
- Loyalty points, VIP tiers, referals, store credit as cashback
- Loyalty rewards with loyalty POS integration
Pros: Great for a dedicated loyalty program.
Cons: you have to buy each feature separately.
7. SE Wishlist Engine
A lightweight, fast-loading app that focuses on performance. It’s built to ensure your site speed doesn't take a hit.
Key Features:
- Guest wishlist support (no login required).
- Simple but clean wishlist tools
Pros: Very fast and minimal.
Cons: Putting it on the collection and homepage is way harder than other apps
8. Wishlist ‑ Wishify
A straightforward app that has been around since 2022. It’s reliable but lacks some of the modern UI/UX features of newer apps.
Key Features:
- Works on both collection and product pages.
- Simple analytics dashboard.
Pros: Stable and focused.
Cons: The design can feel a bit dated compared to newer apps.
Which Wishlist App should you choose?
Selecting the right app depends on your goal:
- If you want to maximize every cent of revenue: Choose Notify Me!. By capturing preorders and back-in-stock alerts alongside the wishlist, you ensure you never miss a sale.
- If you are an Enterprise store with 100k+ visitors: Swym is a solid, albeit expensive, choice.
- If you want a loyalty program included: Growave is the best bundled option.
